From zero to $100 million in three years.
One location, no brand, and a category nobody was searching for.
Big Bully Turf had a great product and a single showroom, but almost no market awareness. Homeowners weren't searching for artificial turf by name, and the few leads that came in were price shoppers who rarely closed.
To grow beyond one location they needed demand they could count on, and the operational backbone to serve it without breaking.
Build the demand, then build the machine to handle it.
We created the category in their markets: paid search and social to capture intent, streaming to build awareness, and a site rebuilt to convert. Then our data science team tied every dollar of spend to signed revenue.
On the operations side we stood up the CRM, speed-to-lead automation and hiring playbooks that let them open new locations without losing a step.
The results
Three years after our first campaign, Big Bully Turf operates ten locations across five states, and every one of them was opened on the back of marketing and operations that could prove their return.
“lilikoi didn't act like a vendor. They built the marketing and the operations side by side, and that's the only reason we could grow this fast without falling apart.”
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