About lilikoi header
About lilikoi

We treat your business like our own ohana.

lilikoi was built by operators and marketers who got tired of watching great home improvement companies get let down by agencies that didn't understand them.

Our story

Built on the belief that marketing and operations should never be strangers.

Too many companies buy leads from one vendor and systems from another, then wonder why growth stalls. We put both under one roof so nothing falls through the cracks.

The result is a partner that owns the full journey, from the first ad a homeowner sees to the final signature on the contract.

Managed ad spend
Managed ad spend
Revenue generated
Revenue generated
Home improvement partners
Home improvement partners
Average return on ad spend
Average return on ad spend
What we value

The words we actually live by.

Creative

We sweat the details worth remarking on and bring fresh thinking to a category that rarely sees it.

Accountable

Straight talk and real numbers. Every recommendation ties back to your revenue, never vanity metrics.

Caring

Your business is family. We show up for it like our own ohana, because we genuinely care.

The team

The people behind the receipts.

A team of marketers, operators and builders obsessed with your growth.

CEO & Founder of Digital Marketing Agency

Lance Wilson

Founder & CEO
Sophia - lilikoi agency coo

Sophia Wilson

Founder & COO
Kevin Williams, VP of Operations

Kevin Williams

VP of Operations
Client services

Danielle Killian

Director of Client Services
Accountant

Nicole Swindler

Director of Accounting
James Alexander, Director of Targeted Streaming

James Alexander

Director of Targeted Streaming
Vlad Herescu, Director of Paid Advertising

Vlad Herescu

Director of Paid Advertising
purple hair jerri

Jerri Marchica

Director of Media Buying
Steve Miller, Creative Director

Steve Miller

Creative Director
Dean Miller, Video Editor

Dean Miller

Video Editor
Sean Morris, Video Editor

Sean Morris

Video Editor
Jerry Meech, Color Specialist

Jerry Meech

Color Specialist
Frank Hernandez, Website Development

Frank Hernandez

Website Development
Jade Lim, Data Science

Jade Lim

Data Science
crm programmer

Brad Mar

CRM Programmer
Paid search/social strategist

Vanessa Moura

Paid Search/Social Strategist
paid search and social strategist

Felipe Saggin

Paid Search/Social Strategist
Performance Designer

Lucas Macelloni

Performance Designer

Let's grow something remarkable together.

Tell us where you want to go. We'll show you how to get there.