I spent my late teens and twenties as an actor in TV, Movies and commercials and learned what brands are looking for and need. I spent the next decade in the car business. I learned about the essentials of sales and the importance of the internet to a businesses success. Moved into real estate and flipping houses learning all about home improvement. Then transitioned into advertising and finally became a business owner in 2011. My life and work experience is why we now hyper focus on the home improvement industry.