Marketing: The Perfect Blend of Analytical and Creative Thinking

The Unknown World: Prior to lilikoi agency, I worked in the banking industry for more than 15 years. During that time, I worked my way up from a teller to a branch manager. Banking can seem stale and cold from the outside world, but I found my inner analytical mind and used it to earn… Read More

FOOOOD

I and, as I am sure, many of you have often been asked what is your favorite food? That’s a tough one for me because I AM A FOODIE! I love to try new restaurants, and even more I love to experiment with cooking different types of food. Having lived in a few different countries… Read More

What is β€œAd Relevancy” and Why It Matters

One of the most important parts of creating an ad campaign is paying close attention to ad relevancy. For example, in paid search, the customer journey starts with a simple Google search, generally referred to as a β€œsearch query.” With the search query in, the user is now expecting certain relevant results to follow. For… Read More

Taking Ownership

As the Channel Coordinator for Web and SEO at lilikoi agency, I am frequently asked, β€œwhat is your favorite thing about working at lilikoi?” At the beginning, I had to figure out if this position and company were a good fit for me all around. I knew that the company was part of a growing… Read More