As a Paid Search/Social Creative Specialist at lilikoi, I focus on creating customer-centric digital experiences that guide users from initial engagement to conversion and retention. Iβve been passionate about storytelling through visuals for as long as I can remember. What I find most rewarding at Lilikoi is analyzing new campaign data, researching, evaluating performance, and testing alternative design variants to boost engagement and strengthen customer relationships. I aim to understand users deeply to craft intuitive, impactful designs that foster trust. Every project offers a chance to explore new target audiences, understand their motivations, identify pain points, and develop tailored, resonant solutions. I hold a bachelorβs degree in Graphic Design from Full Sail University, earning several awards for my work. Originally from Clearwater, Iβve lived in Saint Petersburg, Florida, for over 10 years. Outside of work, street photography has been my personal creative outlet since childhood. Iβm passionate about urban exploration, documenting abandoned sites, capturing their history, and candid street scenes that reveal overlooked aspects of urban life in our fast-paced world. Traveling helps me observe different lifestyles and deepen my understanding of diverse communities.
